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Crew Composition
Idea to Impact allies with leading organizations in niche areas to offer its Perception Programs SM. Our team, which operates within a unique fluid-matrix structure, comprises the following profiles:
Market Research Professionals
Communications Specialists
Advertising Veterans
Media-specific Creative Experts
Brand Management Consultants
Psychology Practitioners
Crew Captain
Pramit J Nathan  Principal Consultant

Started his career as a Management Analyst in 1996 with National Informatics Centre then under Planning Commission, Govt. of India. His next assignment two years hence, was as Chief Executive Officer of Web Pulse Consulting Ltd., an organization funded by a group of NRI investors, into web solutions, corporate training and software development. After a two year tenure he was the VP (Strategy and Global Initiatives) with Distinctive Devices Inc. and Director of Distinctive Devices India Pvt. Ltd. He then founded Idea to Impact in 2002 as a Branding and Perception Management company.
Idea to ImpactSM
Perception Management
Rule # 30
Knowing ones strengths is intelligence but knowing ones weaknesses is enlightenment
Lateral Impact
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